Rebranding Shoot

01.2022

Early 2022 the brand “salted.” had a rebranding.
In terms of communicating this rebranding and taking a big step into becoming a lifestyle-brand, the final campaign was created in two shootings. The first shooting took place in a studio in Berlin, the still life photos were shot in Portugal.

My responsibilities:
• creating shotlists and creative concepts
• assisting with art direction for the shooting in the studio
• full art direction for the still life shooting at the beach

production agency: collectiveinterest
photographers: studiosyn_