Lifestyle Shooting

07.2021

This is still one of my favorite campaigns I created. It was during working for the brand “salted” back in 2021. The production was really small and we decided a week ahead of the shooting to drive to the Ostsee, grab a camera and just to create as much content as possible. I was aiming for an edgy style, showing salty ocean-vibes and the brand’s products but focusing on lifestyle-shots.

my responsibilities:

• concept, art direction, production, post production

I was project owner and directed the whole production and shooting. Since we were a very small team, I am also shown on some of the pictures together with a colleague of mine.

photographer: Lena Neeb